Exactly how brands can contentment ladies in the fresh Philippines
Around three look-oriented intercourse insights labels may use to design associated customer enjoy, centered on a good Wunderman Thompson strategic think manager.
Labels looking to framework splendid customer skills need to look to help you reducing day to day life trouble of females, benefit from technology and you may boost enjoys and issues you to definitely target brand of girls needs, whenever you are embracing women’s real prospective and you can diversity.
These are one of several interesting learnings and you will unmined options away from good present gender studies because of the Wunderman Thompson, called Filipina Send, an upgrade of agency’s first analysis, Filipina Next, during the 2017.
Each other education needed to understand the country’s women much more than just only a market phase defined by their roles and you can obligations, but as vital numbers in Philippine society, through its individual achievement and you will desires.The fresh 2021 search got two fold, a 400-respondent quantitative investigation followed closely by qualitative attract organizations, around the decades, different earnings groups, and other elements, for instance the nation’s Luzon, Visayas and you will Mindanao area organizations.
To have labels trying to do effective and meaningful consumer enjoy getting girls in addition to Filipina girls, these are the best three learnings:
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