OkCupid Remembers Individual Choice having Very first India Brand name Venture thru BBH India ’Select My personal Kind’
Around the globe relationships software OkCupid provides circulated the first 360-training promotion inside the India – See My personal Kind – a conceptual take you to shows Indian millennials’ modifying liking to locate my personal type compared to anyone else type.
Geared towards a knowledgeable age bracket read in order to whom independence preference is non-flexible, the latest campaign overturns many years from patriarchal thinking and you will strict gender spots with thoughtfulness and you may quirk. The latest integrated venture, conceptualised and you may performed by the BBH India, highlights the significance of private department simultaneously when Indians are all the more confident in providing command over the conclusion. (more…)
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